Vogue Knitting Live was a three-day extravaganza held in New York City to promote hand knitting throughout the USA.
The three-day knitting extravaganza showcased exhibits from more than 70 speciality hand-knitting retailers and brands, 10 fashion shows and 200 knitting classes and seminars in a bid to promote the use of Merino wool.
Visitors were treated to hands-on experiences of various stages of wool production - from greasy wool to finished hand-knitted garments. They also received brochures, information and complimentary yarn samples from selected Woolmark licensees.
Woolmark Company’s USA country manager Sonny Puryear hailed the success of the weekend convention and praised all those involved.
“VOGUE Knitting Live featured a host of knitting workshops and classes along with a marketplace filled with yarn and pattern sources,” Mr Puryear said.
“This was the second annual event in NYC, but there is also a summer event in another USA city, with a varying location.
“An educational and social event was held for hand knitters and was used to promote the hand knitting craft. Most stands at the event had wool yarns exhibited and many knitters told me they were big users of wool yarn.”
The Woolmark Company funded the opening night gala dinner where the 350 guests witnessed a fashion show of 34 hand-knitted garments which featured in VOGUE Knitting Magazine in 2010/11.
“We also had a stand at the marketplace where Woolmark licensees who produce hand-knitting yarn were promoted.”
Participating Woolmark licensee yarn brands included Debbie Bliss, Erika Knight, Katia, Lanas Stop, Rosarios 4, Rowan Yarns, and Valley Fibers.
Hand knitting has a huge following in the USA with more than 50 million Americans knowing how to knit or crochet, making it a US$1.5 billion industry.