Visit Wool Arena at Heimtextil and discover why wool is the ultimate fibre for interior textiles
Bringing together Woolmark partners Baur Vliesstoffe, Bönning + Sommer, DBCwool and Jaspa Herington, The Woolmark Company will make the Wool Arena the epicentre for all things wool. Co-supported by the IWTO, the Wool Arena is a space where licensed co-exhibitors can market the natural benefits of wool and present their latest wool offerings to tens of thousands of trade visitors.
The Interior Textiles Division of The Woolmark Company specialises in building demand for the Australian wool fibre through the development and marketing of Woolmark and Woolmark Blend superior interior textile products.
Throughout decades of research, development and marketing we have taken Australian wool to its rightful place as one of the world’s most versatile, practical and best-loved natural fibres - a fibre that is unparalleled when manufactured into affordable, sophisticated products with high performance qualities. Wool fabric will stand up to years of everyday wear and tear, making it the perfect choice for interior products including upholstery, carpets, floor coverings, curtains as well as sleepwear, blankets, cushions and throws.
“Across the years interiors designers, decorators and architects have utilised wool in varying capacities in both public and private spaces,” says The Woolmark Company Chief Marketing and Global Strategy Officer Rob Langtry. “Aside of championing the fibre’s natural benefits, interior architects are constantly discovering the health and safety attributes provided by this fibre.
“Years of scientific research has linked wool with healthy sleep cycles. Research shows that if you sleep on and under wool then you have more total sleep time, you fall asleep faster and you have more of the all-important deep sleep.”
Visitors will be amongst the first in the world to view the latest edition of The Wool Lab – the ultimate sourcing guide for the world’s best commercially available wool fabrics and yarns. The Wool Lab Spring/Summer 2017 demonstrates that wool is becoming increasingly popular outside of traditional men’s tailoring and highlights the boundless potential of this natural fibre.
The Wool Lab is created by The Woolmark Company in collaboration with the most innovative and quality-oriented spinners and weavers from across the world. Each season, more and more professionals look forward to seeing the latest edition of The Wool Lab as it offers the chance to explore a concrete sourcing guide for the best fabrics and yarns in the world.'