The Woolmark Company has entered a partnership with Stylesight, offering the latest insights on wool to more than 40,000 readers.
Launching in October 2012, the partnership will include the creation of quarterly online newsletters. Each issue of the newsletter, titled WOOLsite, will contain a feature about Merino wool product development, a piece about Merino wool inspirations, a profile on a spotlight brands, as well as seasonal fabric and yarn trends highlighting spinners and weavers who are producing significant innovations in wool.
Also included will be a focus on The Woolmark Company’s latest marketing initiatives, including updates on the International Woolmark Prize, Campaign for Wool and the latest Woolmark ambassador activity.
The editorial structure for each newsletter will include the following:
This will feature one leading or emerging mill famed for its directional wool fabric manufacturing.
Material developments and trade shows
This report will highlight the latest developments featuring the best wool qualities available in the market.
This section will highlight the latest wool trends as highlighted through The Woolmark Company’s The Wool Lab presenting colour cards, wool trend themes, international wool collections, including contact data for Première Vision and other trade shows.
“Woolmark is always looking for new and innovative ways to communicate the benefits of wool to the fashion and apparel industries,” said Robert Langtry, Global Strategy and Marketing Officer of The Woolmark Company. “This partnership with Stylesight will provide a valuable platform to highlight wool’s unique properties, as well as advancements in our industry.”
“There is a strong demand from our subscribers for forward-looking insights into the world’s leading fibres,” said Franklin Bober, Founder and CEO of Stylesight. “The Woolmark Company is a natural partner for us as we continue to deliver rich, proprietary content across the world. Together, we will offer tools to help our readers stay ahead in the marketplace.”
Stylesight is the industry-leading global content and technology solution for professionals in the style, fashion and design sectors, inspiring and enabling creativity for more than 40,000 end-users worldwide. Combining visionary trend forecasting and indispensable analysis with an online workspace designed to help analyze and anticipate the ever-changing marketplace, Stylesight brings value to designers looking for inspiration and more time to be creative, as well as managers looking for cost savings and ROI.
Stylesight is headquartered in New York, London and Hong Kong, with additional satellite offices stationed in style capitals spanning the globe. Learn more at Stylesight.com.
For further information, interview or images please contact:
Michelle A. Lee
The Woolmark Company