Used as an inspirational tool, The Wool Lab is a collection of the most interesting, commercially available wool products in line with the leading fashion and textile trends. It is created by The Woolmark Company in collaboration with the most innovative and quality-oriented spinners and weavers from across the world.
The tool is the result of extensive research undertaken by The Woolmark Company through its global network to select the best and most innovative wool fabrics and yarns worldwide and identify the emerging trends from fashion, design, art, pop culture, music and many other fields. All these concepts are then translated into elegant and artisanal books which are well presented in the industry-known “Wool Lab bag".
Each season, more and more fashion professionals look forward to seeing the latest edition of The Wool Lab to be inspired and informed about the latest trends and infinite potential of wool, as well as to have the chance to browse a concrete sourcing guide for the best fabrics and yarns.
The Woolmark Company has also reviewed its Woolmark Specifications and Licensing Program, launching some new sub-brands. The new specifications are supported by a range of stock tickets and labels and are one of the most significant changes for The Woolmark Company since the development of the Wool Blend logo in the early-1990s.
To further promote the fine quality and soft handle of the modern wool clip, the sub-brands “Merino Extra Fine” and “Merino Ultra Fine” are now available to a wider range of pure wool products. Consumers will now be able to see the mark on woven products. And spinners, weavers and knitters will be able to use the brand on shade cards and sampling to give the supply chain confidence that fine Merino wool is used in the products they are buying. To qualify for Merino Extra Fine products must have a maximum average fibre micron of 19.5µm and to qualify for Merino Ultra Fine, products must have a maximum average fibre micron of 17.5µm.
The introduction of a new specification and sub-brand “Australian Merino Wool” certifies both garment quality and fibre origin and promotes the fibre of Australia’s woolgrowers to an international audience. Products must have an average maximum fibre micron of 19.75µm and wool sale certificates must be submitted to The Woolmark Company as proof of origin. This brand is only available for pure wool products.