Iconic Italian sportswear brand, Australian, has produced the world’s first pure Merino wool tennis outfit, in collaboration with The Woolmark Company
Established in Milan in 1956 and the oldest sportswear brand in the Italian market, Australian is collaborating with The Woolmark Company to help revitalise wool in activewear.
While the collection is inspired by the traditions of tennis, it offers sportsmen a modern winning performance due to the many excellent qualities of the wool fibre, such as natural breathability, elasticity and odour resistance.
The collection’s fabric of choice is 140 pure Merino wool Jersey by Reda Active. The collection is 100 per cent made in Italy, through an innovative technology that highlights wool’s natural qualities, creating an innovative and performing product - which is highly breathable, thermo-regulating and, last but not least, ideal the outdoor sport activity.
The Australian collection comprises polo shirts, T-shirts and shorts, inspired by the clean and classical silhouettes of the 1960s.
Australian’s ATP team will be the first ever to wear the collection during The Internazionali BNL d’Italia tournament, to be held in Rome from May 4 to 15, 2016.