VFNO is a global Vogue initiative - a one-night shopping extravaganza with runway shows and entertainment. 2014 sees the VFNO in its sixth year globally, and celebrated in 20 countries across the world.
In Paris this year, the best of new season wool fashions from the many global retailers who participated in VFNO were showcased. And in the Quartier Saint Honoré -Place Maurice Barrès, a landscaped garden made from wool, created by Atelier Sensomoto, housed a pop-up sheep pen complete with resident Merino sheep and lambs.
“As Vogue, in partnership with The Woolmark Company & The Campaign for Wool, celebrates fashion in the heart of Paris, wool proves that it is synonymous with out-and-out style … and the height of fashion,” Vogue said.
“This natural, renewable, time-honoured fibre plays a vital role in the world of fashion and design, shaping today’s and tomorrow’s trends, and adapting to every look, from casual cool to the ultimate in elegant sophistication. And this season, it’s making its mark as an absolute style must-have.”
As a preview to VFNO in Paris, Vogue Paris produced an eight-page promotion of wool in its September VFNO supplement edition. Six looks are featured in the promotion titled ‘Wool Addiction’:
- Tricolour wool knit sweater, by IRO
- Cable-knit wool sweater and wool knit flare pants, by Maje
- Oversized knitted wool sweater, by Zadig & Voltaire
- Caban coat in wool, by Michael by Michael Kors
- Two-tone knit sweater and wool pants, by Sandro
- Wool suit, by Gérard Darel
Vogue Paris Hommes had a four-page promotion of wool in its September edition. Three looks are featured in the promotion titled ‘Wool Appeal’:
- Wool coat, by IRO
- Wool knit sailor’s top, by Zadig & Voltaire
- Mélange wool knit jumper, by Sandro
Complementary videos to both promotions feature the models showing off the wool looks, with the sultry sound of Parisian band We Are Knights as accompaniment.
The Campaign for Wool in France is part of a global endeavour initiated by its patron, His Royal Highness The Prince of Wales, to raise awareness amongst consumers about the unique, natural and sustainable benefits offered by wool.
Each year, the Campaign for Wool holds Wool Weeks in countries across the world during the autumn retail season. Featuring leading designers, retailers, celebrities – and lots of sheep – the Wool Weeks give hundreds of thousands of people the opportunity to get up close and personal with wool.