News

Naturally Inspiring seminar goes to Turkey

13 April 2017

Part of The Woolmark Company’s ongoing commitment to nurturing emerging talent includes hosting student seminars to educate the next generation about entering the fashion, textile and design industry, while inspiring them to think about using Merino wool as they embark on their career path.

Turkish students visit an Australian Merino wool farm thanks to virtual reality technology at the Naturally Inspiring seminar.

More than 150 fashion designer and textile industry students recently attended The Woolmark Company’s Naturally Inspiring seminar at the Istanbul Museum of Modern Art.

A selection of industry experts presented at the seminar, which was opened by the Ambassador of Australia in Turkey, James Larsen. The exciting program allowed the students to understand the broad use of wool - from clothing to furniture and bedding. Softness, superb drape and temperature control were also among many of the features of the Australian Merino wool demonstrated to the young audience.

adidas, Senior Director – Running Apparel Craig Vanderoef presented Merino and the modern craft of sport at Turkey’s Naturally Inspiring seminar.

Guest speakers included:

  • adidas, Senior Director – Running Apparel Craig Vanderoef;
  • Yataş & Hibboux Corporate Sales and Hibboux Brands Group Manager Serhan Altop who presented their innovative wool bedding and sleepwear brand;
  • Design consultant and Carruthers Associates Design Director Professor Sheila-Mary Carruthers;
  • Turkish Fashion Designers’ Association President Ms. Mehtap Elaidi;
  • Womenswear designer and International Woolmark Prize alumnus Gülçin Çengel; and
  • Menswear designer and International Woolmark Prize alumnus Serdar Uzuntaş.

With so many career opportunities available to aspiring fashion and textile designers, The Woolmark Company’s student seminars present a unique view of the industry from those in the know, as well as educate emerging design talent on the innate versatility and benefits of Merino wool.

Many students commented that before the seminar, they were unaware of wool’s trans-seasonal benefits, stating they thought it to be only a winter fibre.

Since now I have preferred wool in winter, but after this seminar, I wish to experience the use of wool in summer as well,” said Marmara University student Duygu Bankoglu. “This seminar proved to me that wool has a very wide range in terms of area of use. Both surface differences and its usability in many different areas were really remarkable.”