Gordon Richardson was a key note speaker at the 8th Istanbul Fashion Conference & 31st IAF World Fashion Convention, organised by the Turkish Clothing Manufacturers Association (TSGD), taking place on the 14th and 15th October 2015 at Hilton İstanbul Bosphorus Convention Center.
The Woolmark Company is a proud supporter of the important annual trade event in Turkey and pleased to have secured Gordon Richardson to speak on the agenda on behalf of TOPMAN, a fast-paced and innovative men’s fashion brand that produce 22% of their product mix in Turkey. Turkey is the second biggest country of origin for the brand and they have seen their reliance on Turkish manufacturers grow by 28% since 2013.
Gordon Richardson himself is a great advocate of Merino wool and uses the fibre where possible across his collections, from knitwear to tailoring and outerwear.
“Merino wool sits within our premium labelled collections,” says Richardson. “It has the added advantages of quality and luxury as opposed to man-made fibres that work well for more overt fashion styles.”
Gordon Richardson depicted a key trend for the coming seasons defined as “smartening down”; “it’s about taking casualwear garments and doing them in formal luxe woollen fabrics, this makes product look new, exciting and expensive.” This developing trend, coupled with the fact that formalwear is a product area that TOPMAN is actively looking to source from Turkey, represents an excellent opportunity for Merino wool and the Turkish manufacturers who work with the fibre.
During the conference Gordon Richardson also spoke of his and TOPMAN’S active support of emerging design talent. He implored the audience to also support this through their businesses if they had the chance and commented, “it’s the future of our industry and without them this industry has nothing”. This sentiment is one that is shared by The Woolmark Company who runs the prestigious International Woolmark Prize.