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Fitness x Fashion: New Merino wool athleisure collection at Lane Crawford

10 July 2017

Asia’s iconic luxury department store Lane Crawford has collaborated with The Woolmark Company to launch two wool-rich athleisure capsule collections by Helen Lee and Particle Fever. Under the theme of Fitness x Fashion, the collections are available exclusively in Lane Crawford stores across China and Hong Kong and the campaign also features Chinese supermodel and fitness enthusiast He Sui.

Lane Crawford is showcasing these collections at captivating fitness-inspired visual merchandising displays, highlighting the natural versatility, beauty and benefits of Australian Merino wool as the ultimate performance fibre.

“As part of Lane Crawford’s commitment to supporting emerging Chinese talent and design innovation, we are excited to be collaborating with The Woolmark Company on two worldwide exclusive collections with designers Helen Lee and Particle Fever,” said Lane Crawford Chief Brand Officer Joanna Gunn. "These capsules incorporate Merino wool into innovative and technical athleisure pieces that showcase the versatility of the sustainable fibre and its importance to the future of fashion.”

With the theme of Work Out Work, Helen Lee’s collection aims to motivate urbanites to get moving and aspire towards a healthier, balanced lifestyle. Her layered looks combine modern prints in contrasting colours such as bright yellow and grey, while the use of lightweight and versatile Merino wool fabrics make each garment easy to combine and extremely comfortable to wear.

“When people think of wool, they usually think of thick and heavy materials,” said Lee. “However, the fabrics I used in this capsule were in fact incredibly light and breathable, and this project has completely changed my perception of wool. I aimed to design athleisure pieces in this capsule collection that are practical and easy to mix and match, but also comfortable, stylish and trendy.”

The collection designed by Particle Fever perfectly encapsulates its theme Heterotopia of Structures. From concept development to production, the designers were inspired to completely reinvent their conventional approach to activewear, using Merino wool fabrics to express the functional relationship between our bodies with space and time.

“Right from the beginning of my design process, I prioritised functionality over aesthetics,” said Particle Fever chief designer Lin Hai. “Drawing the inspiration from Merino wool, I hope to bring up that wool-rich athleisure collection can also be stylish and innovative.”

The Woolmark Company has joined forces with Lane Crawford in a strategic two-year partnership in China and Hong Kong, to showcase outstanding local and international design talents, and to develop new creations and innovations inspired by Merino wool.

The Fitness x Fashion athleisure collections are available now at www.lanecrawford.com and in Lane Crawford Shanghai, Beijing and Chengdu in China as well as its Hong Kong stores in the IFC Mall, Harbour City and Times Square.