The Wool Lab Spring/Summer 2014 was a key feature at The Woolmark Conmpany’s trade stand.
Taking place March 26-29 at the New China International Exhibition Center, Beijing, The Woolmark Company presented The Wool Lab SS14, the history of fibre to fashion, along with award-winning works from the 2012/13 International Woolmark Prize.
The Woolmark Company also attended the 2013 China Bespoke Development Forum and invited a selection of keynote guest speakers to share its strong resource of bespoke tailoring across the world.
Norton & Sons owner and director Patrick Grant explained to the audience the true essence of bespoke tailoring. IWTO president Peter Ackroyd also spoke on the international trends regarding choice of fabric for men’s bespoke products.