Canifa is the first Vietnamese retailer to gain Woolmark certification.
After sell-out success last winter with Woolmark Blend knitwear, Canifa has produced a 53-piece collection for men, women and children which not only includes Woolmark Blend apparel, but also clothing made from 100 per cent Merino wool, gaining Woolmark certification with Total Easy Care labels.
As the first Woolmark licensee to come out of Vietnam, Canifa is also the first to produce 100 per cent Merino wool apparel to sell in the domestic market. The collection will be officially launched December 20 with a fashion show in Hanoi, sending models down the runway dressed top to toe in Australian Merino wool.
"Canifa's Woolmark-certified collection is a significant advancement for The Woolmark Company's Out of Vietnam project, which was launched in 2012," says The Woolmark Company Chief Strategy and Marketing Officer Rob Langtry.
"Initially launched to develop a sustainable supply chain in Vietnam and expand its current manufacturing sector, Canifa's retail success extends far beyond the trade sector, opening doors to the consumer market and introduces Australian Merino wool to customers previously unaware of the fibre's infinite potential."
Comprising sweaters, cardigans, dresses, vests, skirts and scarves, the collection used fine Merino wool with a micron of 19.5 and was designed by the two winners of Project Runway Vietnam: Hoang Minh Ha and Ly Giam Tien. Canifa's Merino wool collection embodies minimalism with elegant style, creating pieces which transition office attire to elegant everyday wear.
"Canifa's slogan is fashion for all, meeting the demands of consumers of all ages and for all occasions," explains Canifa CEO Ms Doan Bich Ngoc.
"Thanks to The Woolmark Company's introduction to wool in Vietnam, the domestic apparel market has seen some great changes, benefitting consumers with fashionable products meeting international standards.
"Canifa is honoured to be the first Vietnamese fashion brand certified to use the Woolmark and Woolmark Blend logos. The fashion show will launch the Australian Merino Wool collection; the first successful step in cooperation between Canifa and The Woolmark Company, bringing new opportunities for both Canifa and the Vietnamese textile industry."