The iconic Australian women’s and men’s clothing brand has been aligned with the Woolmark brand for nearly half a century and have this year created a new campaign titled ‘a partnership woven together’.
Sportscraft has embraced the use of wool since its beginnings and this commitment to quality continues today.
As part of the campaign, 30 Sportscraft stores and 53 Myer windows across the country have been transformed and given a makeover to showcase Sportscraft’s Winter 2012 campaign and fine Merino wool top supplied by The Woolmark Company.
At the heart of the winter premium quality wool collection is a timeless array of classics in this season’s range of vibrant jewel tones and modern styles. From knitted sweaters to pure wool dresses, wool flannel blazers and men’s overcoats, Sportcraft’s Woolmark-approved garments are perfect winter warmers whilst keeping your look cool.
The Woolmark Company Country Manager for Australia and New Zealand Stephen Feighan was delighted with the campaign’s execution and said Sportscraft’s commitment to Merino wool and Woolmark Certification was a true testament to the shared ideals and values of both these iconic brands.
“Sportscraft has been using the Woolmark brand since its inception in 1964,” Mr Feighan said. “The relationship continues to strengthen and epitomises what Woolmark is all about – recognising quality and innovation with licensee partners and retail brands.”
The partnership’s presence was also felt at this year’s Sydney Royal Easter Show, with both men’s and women’s garments from Sportcraft’s latest collection on the runway for the ’Farm to Fashion’ fashion parades. A pop-up store was also installed at the show, helping bridge the gap from farm gate to front row.
Sportscraft general manager Tina Van Zyl echoes Mr Feighan’s sentiments and is pleased to be part of such a rich and fruitful relationship.
“We are thrilled about our ongoing association with Woolmark and the significance of this historic partnership to our brands,” Ms Van Zyl said. “Sportscraft has been a leader in Australian style since 1914 and quality and heritage are what our business is built upon.
“The Woolmark brand strengthens these key pillars and is a perfect fit for the Sportscraft brand.”
Sportscraft’s Winter collection is available in Sportscraft stores, selected Myer stores, David Jones and online at www.sportscraft.com.au