News

New care claims by AEG champion how easy it is to care for wool

Showcasing to the world just how easy it is to care for your favourite wool apparel, The Woolmark Company has partnered with AEG for the home appliance brand’s Care Label Project.

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Sports brand Ashmei running with wool

Activewear brand ashmei helps you get the best out of your workout thanks to wool’s natural performance benefits.

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Wind and rain no match for new Ibex wool jacket

Outdoor brand Ibex sent its new wool wind and water resistant jacket out into the harsh Vermont winter – and the results were so pleasing the jacket will now become available to buy.

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Beyond the Bale magazine

Beyond the Bale is The Woolmark Company’s quarterly magazine that communicates company initiatives to stakeholders across the wool pipeline.

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Loom to London: Sadie Williams

The Woolmark Company’s Loom to London program connects Britain’s emerging fashion designers with the best wool mills and fabric finishers the UK has to offer, with Sadie Williams the latest designer to venture on the journey.

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Japan’s next generation inspired by Australian Merino wool

Japan’s next generation of fashion designers was in the spotlight as they showed off their collections inspired by Australian Merino wool.

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