Australian Merino WoolPrint

With roughly 70 million sheep living in Australia it is no wonder Australia is the world’s leading producer of wool, producing about 345 million kilograms of wool and accounting for about one quarter of global wool production. Australia is also the world’s leading exporter of wool, accounting for two thirds of the world’s exports. And for the hat-trick, Australia is the world’s leading producer of fine apparel wool, producing about 90 per cent of the world’s supply of wool less than 19.5 microns.

Australia’s fine wool is shorn from Merino, which dominates the country’s sheep population. About 79 per cent of the nation’s flock is Merino, with cross-breeds and other breeds making up the remainder. Wool produced from Merino sheep is finer than wool produced from other breeds and since Australia has such an overwhelming number of Merino sheep, it is no wonder that Australian wool is suited to the high-quality apparel and high-end fashion market.

Merino – the world’s finest wool – is a unique fibre which looks, feels and wears like no other. It boasts a superior range of natural qualities that extend far beyond its seductive softness next to the skin.

Merino wool:

  • benefits from natural breathability
  • keeps you warm in winter, yet cool in summer
  • drapes beautifully and resists creasing
  • shrugs off stains and keeps its colour when washed
  • benefits from natural anti-static and anti-odour properties.

And while synthetic fibres are manufactured from non-renewable oil, Merino is an entirely renewable natural resource – it’s not only soft against the skin but also gentle on the planet

There are about 34,000 woolgrowers across Australia, committed to producing some of the world’s finest and highest quality wool. This wool is produced under a range of environmental conditions, from the highlands of northern and southern NSW and Tasmania, to the pastoral zones of Western Australia, South Australia and Queensland.

Australian woolgrowers genuinely care for their animals and the environment and are committed to doing what’s best for their animals and their land. (See section Responsible Farming.)

Production in the 2011/12 selling season on a state-by-state basis was: New South Wales 35.7%, Victoria 23.0%, Western Australia 18.7%, South Australia 15.6%, Queensland 4.0% and Tasmania 3.0%.


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