Autumn/Winter 13/14

The Wool Lab Autumn Winter 2013/14 bagThe Wool Lab Autumn/Winter 2013/14 presented nine inspiring themes, with the most interesting new overarching theme being Urban  - highlighted in Detroit, Asphalt and Berlin. The Urban theme proposed wool products in a street, young, cosmopolitan way, pushing the casual concept to a more refined and quality-oriented taste. 

Themes

Dandy

Dandy

The Dandy theme takes its inspiration from a cultured, exclusive and slightly romantic style. Emulating the elegance of the end of the nineteenth century, the collection is inspired by a desire to live a sophisticated life and to “live life as a work of art”. A set of clothes made of tailored suits and coats to represent a formal taste, completed by accessories and particular details. Classic weaves and colours for 100 per cent wool fabrics or blended with other noble fibres.

Brooklyn

Brooklyn

Scenario and inspiration captured from the 1940s and the lifestyle of the American upper middle-class, with particular re-interpretation and modern relaxed accents to appeal to a younger generation. Traditional weaves and structured jackets play leading roles in this trend. Natural tones and colours are accented with highlights of teal and burgundy. Fabrics are 100 per cent wool or blended with other noble fibres.

Witness

Witness

Inspired by the film Witness, set in the Amish community in Pennsylvania, this theme identifies severity, but at the same time an exorcism towards it. The fit is large and functional, which is reflective of how the theme traditionally appears for people in rural communities who need to be comfortable and practical. The fabrics are mostly in 100 per cent Merino wool, traditionally heavyweight, with dark colour combinations and severe structures. 

Black Swan

Black Swan

Theatrical inspiration with art-deco accents. Baroque mood inspires graphic elements also for men’s fabrics and patterns. Wool is presented in desirable textures and fabrics with embossed effects. Hand-made knits inspire knitwear within the theme with innovative and avant-garde yarns and stitches. 100 per cent wool or blended with natural, lightweight fibres, such as viscose, silk or cotton. The colour palette has a predominance of dark nuances: black, prune, purple, burgundy, with accents in red, white and bronze.

Murano

Murano

This ultra-feminine trend has been interpreted by The Wool Lab in a sophisticated and elegant way, particularly evident through the use of colour. The colour palette includes delicate tones inspired by the houses in the Venetian Laguna; tones of pale pink powder and orange, mixed with colder tones in green aquamarine and baby blue. Sophisticated fabrics and knitwear, 100 per cent wool or blended with noble fibres such as cashmere, camel, mohair and silk. 

Pure

Pure

This theme offers new inspiration and proposals connected to eco-friendly and eco-sustainable situations, highlighting the green soul of Merino wool. Yarns and fabrics are processed without the use of artificial dyes and chemical treatments, aiming to show the natural lightness, fineness and softness of this fibre. Wool is here mixed with natural vegetal origin raw materials such as linen, cotton and hemp, for a “cosy” authentic and poetic look, to evoke a natural and simple lifestyle. 

Asphalt

Asphalt

Asphalt is the first of three trends which come under the new Urban theme. The trend has a street-style interpretation, for the younger metropolitan generation, evoking features of everyday life: from sky to asphalt, 100 per cent wool or blended with cotton to offer different ranges of grey. 

Berlin

Berlin

The utility trend inspired by the sub-urban look in the north of Europe with military accents taken from the Teutonic population. Berlin also comes under the new Urban theme, along with Aphalt and Detroit. Different tones of cord and green with orange, okra and burgundy accents. Fabrics are heavyweight, flannels and felts.

Detroit

Detroit

Here the utility trend is re-appropriated to a “worker” trend, inspired by American working clothes of the 1950s, during the economic boost in the automobile industry. Different ways of blending wool with cotton or linen all in cold colours. Detroit comes under the new Urban theme, along with Asphalt and Berlin.