Autumn/Winter 12/13

The Wool lab Autumn Winter 12/13 BagThe Autumn/Winter 2012/13 collection was the inaugural edition of The Wool Lab. 

The Wool Lab presented seven inspirational themes for Autumn/Winter 2012/13.

Themes

The Tweed Run

The Tweed Run

Classic, traditional tweed, full of charm and style, in its most contemporary versions - lighter and softer, in colours and patterns inspired by typical British outerwear. Shetland yarns are mixed here with the softest Merino wool.

The Woolmark Company, in partnership with the London-based bicycle group that initiated the original Tweed Run, hosted a British-style bicycle ride throughout the streets of Florence to coincide with The Wool Lab launch at the Pitti Uomo trade show,

The Tweed Run was initially held to launch the trend of metropolitan bicycle rides back in 2008, with special attention to bicycles which were required to be vintage, avant-garde and super-accessorised models. The Woolmark Company approached this group based on the link to the traditional wool tweed that they showcase so effectively being originally British, custom made and very elegant.

Library

Library

Telling the story of the emerging new preppy, sophisticated version of the WASP American style of the 1950s and 60s. A selection of high quality fabrics and yarns boasting the original patterns and renewed in unexpected colours.

Pure

Pure

It represents the wide themes of ecology and sustainability in all their textile expressions – the most authentic and simple ones highlighted with romantic accents.

Genoa’s Harbour

Genoa’s Harbour

The new way to express the worker and utility taste in all its unique style. An unexpected elegance embodied in the most refined fabrics and yarns.

Hermitage

Hermitage

It is the new folk, collecting stimuli from the Navajo aesthetic and from the handmade and artisanal textiles present in the world, produced in different cultures and countries. Coloured, always surprising and embracing freedom of expression.

Sculptured

Sculptured

A close up on the fabrics and woollens structure. Braiding, tactile effects and special processing that emphasise wool’s natural elasticity.

Limited Edition

Limited Edition

It includes fabrics and yarns of the most elegant and precious Merino wool in the world. The most exclusive production, the finest fabrics in the world.