New innovations pave the way forward for the Merino industry, allowing it to be a dynamic one that is forever changing. Innovations can be introduced into Merino wool at any stage in the manufacturing process – reaffirming Merino wool as versatile, cutting edge and a clever alternative to other fibres.
Technology allowing garments to look good and feel better promote the positive aspects of woollen products and therefore increase consumer demand for these products.
From allowing knitted products to feel as smooth as silk or promoting them as UV-protectant, having easy-to-care for garments and ones which revitalise the wearer thanks to aromatherapy, innovations in knitwear have come a long way since the first knitted sweater hit the runways.
During recent years The Woolmark Company and its partners have developed a host of Merino wool innovations, making Merino knitwear a stellar choice for all those involved in the production process.
Merino Touch is a versatile collection of super-soft Merino wool knit fabrics and garments designed to provide a touch of luxury in an affordable garment.
The collection demonstrates that the Merino fibre, on its own and when blended with other noble fibres, can create classic garments that look and feel luxurious.
Having garments which are easy to care for is a huge selling point and Merino Care for knitted garments has been designed to keep up with the demands of today’s hectic lifestyle and keep garments looking ‘as new’. Easy-to-care-for items are also environmentally friendly, helping to reduce the carbon footprint by using less chemicals and water.
Consumers generally buy garments which appeal to them aesthetically and Merino Visual for knitwear allows for this. Innovations allow for an extra dimension, colour scheme and/or unique characters to a defined range.