Australian Merino WoolPrint
Australian Merino wool is an entirely natural fibre grown year-round. Grazing on extensive grassland terrain, Merino sheep in Australia are free-range animals that live a largely carefree existence. From the high rainfall areas of the eastern seaboard to the drier pastoral areas of the west, Merino sheep have become an integral part of the iconic Australian landscape.
Australia is home to about 71 million sheep, with close to 3/4 of Australia’s flock being Merino. Wool produced from Merino sheep is finer than wool produced from other breeds and since Australia has such an overwhelming number of Merino sheep, it is no wonder that Australian wool is suited to the high-quality apparel and high-end fashion market. The remainder of Australia's flock is composed of crossbred and other breeds of sheep.
Australia produces around 60% of the world’s wool apparel (<24.5 microns) and about 85% of the fine wool apparel (<19.5 microns). In 2013/14 approximately 341 million kilos of greasy wool was shorn, worth AU$2.7 billion.
A wool fibre is composed of a natural protein called keratin that is biodegradable, similar to the protein found in human hair. When disposed of, Merino wool decomposes in soil in a matter of years, slowly releasing valuable nitrogen-based nutrients back into the earth, acting like a fertiliser. In contrast, synthetic fibres can be extremely slow to degrade.
And Merino wool is a completely renewable fibre; Australian Merino sheep produce a new fleece every year. In addition, Australian Merino farmers work tirelessly to conserve the pastures on which their Merino sheep graze, protecting and preserving the natural resources for future generations while maintaining the efficiency of their land.
- benefits from natural breathability
- keeps you warm in winter, yet cool in summer
- drapes beautifully and resists creasing
- shrugs off stains and keeps its colour when washed
- benefits from natural anti-static and anti-odour properties.
And while synthetic fibres are manufactured from non-renewable oil, Merino is an entirely renewable natural resource – it’s not only soft against the skin but also gentle on the planet
Australian woolgrowers genuinely care for their animals and the environment and are committed to doing what’s best for their animals and their land. (See section Responsible Farming.)