The Woolmark CompanyPrint
The Woolmark Company is the global authority on Merino.
We undertake marketing campaigns and R&D within the global textile and fashion industries to drive demand and ensure consumers have a range of quality apparel to buy, enjoy and treasure.
- Inspiring designers to create exciting new collections that utilise the unique natural properties of wool.
- Collaborating with clothing manufacturers to help them develop, produce and market wool apparel.
- Educating the retail sector to showcase wool’s properties and demonstrate its sales potential to buyers and retailers.
- Motivating customers to discover, experience and enjoy the wonderful natural benefits of wool.
We also collaborate with Australian farmers to help them grow and harvest wool to the very highest standards, thereby maintaining the exceptional quality of Australian wool fibre.
The Woolmark Company and its affiliates are the proud owner of the world-renowned Woolmark logo – the world’s best known textile fibre brand – which has been applied to more than 5 billion products since its creation in 1964.
The Woolmark Company operates a global licensing program which enables Woolmark licensees to use one of The Woolmark Company’s logos as an independent quality endorsement on the licensee’s products.
The Woolmark Company offices are strategically located to develop direct business relationships with global brands/retailers, textile manufacturers and fashion designers in key markets across Asia, Europe and the Americas.
The Woolmark Company Pty Ltd is a subsidiary of Australian Wool Innovation Limited, a not-for-profit company owned by 27,000 Australian woolgrowers.
Further information: Contact your local Woolmark Company office.
Download our Corporate Brochure here (pdf 1094KB).
Download our Media Kit here (pdf 540Kb)